Big Data is a topic that is widely discussed (even by me). Unfortunately, what most people don’t realize is that Big Data is only part of what is needed for a successful transition to become a data-enabled healthcare organization (DEHO). This is very similar to the early days of customer relationship management (CRM) when everyone was being told to “Buy my software and you’ll have CRM”. As we learned or should have learned from all the failed CRM implementations that littered the business landscape, a successful CRM implementation requires more than just installing new software. In the CRM implementation vision I co-developed back then, we identified three continuums that must equally be changed for a successful transition. This vision was selected by Gartner as one of the top three in the industry and has become the foundation for most successful CRM implementations still today.