An effective business intelligence (BI) strategy is one of the most powerful tools available to companies today. It enables companies to better monitor and track the state of the business by providing the user with actionable information which can lead to better decisions. BI provides for data consistency since it is accessed through a common platform versus the disparate applications (ERP, CRM, HR, etc.) the data is derived from. Thus the information is timelier as it is typically accessed in real-time or near real-time.