In May, I attended the Integrate 2015 Conference sponsored by the West Virginia University’s Integrated Marketing Communications graduate program. This is the fifth year for this conference which has gotten better each year. I’ve been an adjunct professor in the program since 2008 and have attended all but one conference. This year featured many outstanding presentations on promotions, public relations, content marketing and so on. The presentations included speakers from Coca-Cola, SeaWorld, RCA Records and St. Jude Children’s Research Hospital.