Videos

WVU 2011 Integrate Conference

The Role of Integrated Marketing Communications (IMC) in Healthcare
Professor Bryan Bennett

Complete Presentation  |  Healthcare 2.0 Excerpt  |  Patient Portfolio Concept Excerpt

Complete Presentation (26 minutes)
This is a video of a presentation delivered at the West Virginia University 2011 Integrate Conference. The WVU IMC program’s annual INTEGRATE conference is the largest professional Integrated Marketing Communications conference offered by a university program. INTEGRATE is an opportunity to build professional networks and talk about the hottest topics in Integrated Marketing Communications.


Excerpt – Healthcare 2.0  (6 minutes)
This is an excerpt from a presentation delivered at the West Virginia University 2011 Integrate Conference. In this video, Professor Bennett explains “Healthcare 2.0”.


Excerpt – The Patient Portfolio Concept  (5 minutes)
This is an excerpt from a presentation delivered at the West Virginia University 2011 Integrate Conference. In this video, Professor Bennett explains the “Patient Portfolio Concept”.


 


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