Bryan is known as “The Professor” because of his work as an adjunct professor at several universities teaching subjects mostly related to marketing, customer management, analytics, leadership and information technology, including:

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Northwestern University – Professor Bennett is a predictive analytics subject matter expert and adjunct professor for Northwestern University’s School of Professional Studies Predictive Analytics Certificate program. He has written and delivered analytics courses for both the domestic and international markets. His Principles of Marketing course is the only undergraduate marketing course offered by the university.


Judson University – Bryan teaches in both the classroom and online for Judson University in several of their programs, including:

  • Master of Business Administration graduate school program, where he teaches the introductory business functions course, business analytics, marketing management and strategy classes.
  • Master of Organizational Leadership graduate school program, where he provides student mentoring and teaches a leadership principles course.
  • Management and Leadership adult education undergraduate program, where he teaches a variety of courses such as marketing, marketing analytics, leadership and technology.
  • Human Resource Management adult education undergraduate program, where he teaches and authored the human resource information management course.

Bryan has developed courses and taught at the following schools:

University of Chicago – Bryan was an instructor for the Business Management and Project Planning course in their international Data Analytics certificate program at the Graham School of Continuing Liberal and Professional Studies. It was delivered synchronously in partnership with the Jigsaw Academy in Bangalore, India.


Loyola University (Chicago) – Professor Bennett wrote and taught the Healthcare Marketing course for Loyola’s Healthcare Management Executive MBA program. This program helps students understand the business of healthcare management, demonstrate innovation in problem solving, collaborate well across boundaries, and lead change.

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West Virginia University – Bryan was an instructor for West Virginia University’s Integrated Marketing Communications (IMC) graduate program from 2008 to 2016. He was the lead instructor for the Audience Insight course.  The course provides an in-depth look at consumer behavior and its role in IMC. He also helped start a new Digital Marketing Communications program and wrote and taught the Audience Segmentation course.

Bryan consistently receives above average to excellent ratings from his students. On several occasions his student evaluations were higher than the average for the entire program.