West Virginia University

flying wvProfessor Bennett has been an instructor for West Virginia University’s Integrated Marketing Communications (IMC) graduate program since 2008. He is the lead instructor for the Audience Insight course. The course provides an in-depth look at consumer behavior and its role in IMC. It examines consumer behavior in terms of internal influences, external influences, the consumer decision-making process and consumers and culture. Students also learn ethnographic research.

He is also a frequent presenter at the annual IMC 2011 INTEGRATE conference. Here is a video of one of his presentations.

  • Role of IMC in the New Healthcare System


    For the last few years, Bryan has been working with healthcare organizations to help them transition to electronic health records. This transition not only represents a dramatic change in how physicians practice medicine, but will have a profound impact on how we as patients receive medical care. In this session, Bryan will discuss what the changes to healthcare (affectionately called Healthcare 2.0) will be and how healthcare organizations will be incorporating integrated marketing communications throughout their patient management as well as the unique requirements for serving this market as healthcare organizations move from a paper based business model to a “patient-centric” provider network.

STUDENT FEEDBACK:
Thank you for a wonderful journey through consumer behavior. I really enjoyed your class! I truly appreciate your understanding and willingness to work with me throughout the term.
-Shameka

I would like to extend my thanks to you for a great course, the information I learned in this class are sure to be beneficial in my future career. Enjoy the rest of your summer!
-Angela

Prof. Bennett. Thank you again for an engaging and well planned course. I appreciated this topic and look forward to applying the knowledge in my other courses and professional journeys.
-Jessica

Hi Professor Bennett,
Well, the end of the quarter sure got here fast! I look forward to using my knowledge gained in my future. Thanks for the great class!
-Morgan

Thanks for a great class. I really enjoyed it.
-Sarah

20140531_WVU football inside+Professor Bennett,
Thanks for a great semester. I really enjoyed the class. Thanks for all your feedback and help, and best of luck in the future.
-Kayla

Thank you for your guidance and insight throughout this course.
-Duone

Hello Prof.,
It has been wonderful having you for the second class of this program. You are easy to understand and your feedback is straightforward. Do not change your style, it works.
Thank you, Connie

Prof.,
Please find my final project attached. Thanks for a good class experience!
-Jose

Thanks again! This has been an awesome class. I still have a follow up question I will send you later in the week, just to help me get my mind further around another concept from one of the earlier assignments.
Thank you for a rewarding and intriguing class!
Best Regards, Candace

Thanks, Prof. Bennett! This was a very enlightening class. It really pushed me to think outside my normal comfort zone and style!
-Kara

Professor, Thank you for a great class! I have attached my final project.
-Eric

Hi Professor Bennett,
My final assignment is attached. Thanks for a great term! Enjoyed the course!
Cheers,
-Hannah

Attached is my final project. Fingers and toes crossed. Thanks! It’s been a great experience being in your class. Take care!
-Tamara

Hello Prof. Bennett,
I really enjoyed learning from you in Audience Insights. It was truly one of the more interesting
subjects I’ve tackled in the IMC program. I look forward to staying in touch.
– Katie

20140530_WVU mascot+Thank you – I learned so much this term! I didn’t know much about consumer behavior before this class, but it really helped to develop a more well-rounded understand on how to determine the wants and needs of consumers more effectively. Thank you for a great class!
-Annette

Hello Professor Bennett,
Thank you so much for this excellent class. I have thoroughly enjoyed the content and the personality you put into it!
Thanks,
-Amy

Professor Bennett,
I thoroughly enjoyed your class, and wanted to say thank you for your constant encouragement throughout the course. I look forward to attending more of your courses in the future.
Thank you again,
-Andrew

 


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