Marketing

Articles

The Six Stages of Emotional Branding, 2013

Build Loyalty Like Apple: Define Your Enemy, July 2012

The Rise of Ethnography: How Market Research Has Gone Gonzo, October 2011

Promises and Pitfalls of Social Media, March 2011

 

Documents

A Customer-Centric Approach to Community Bank Growth, November 2007

 

Videos

What Consumers Want, TED Talk, February 2004

The Persuaders:  In “The Persuaders,” FRONTLINE explores how the cultures of marketing and advertising have come to influence not only what Americans buy, but also how they view themselves and the world around them. The 90-minute documentary draws on a range of experts and observers of the advertising/marketing world, to examine how, in the words of one on-camera commentator, “the principal of democracy yields to the practice of demography,” as highly customized messages are delivered to a smaller segment of the market.

Watch all 6 parts to learn more about “Emotional Branding“.

  1. A High Concept Campaign
  2. Emotional Branding
  3. The Times They are a Changing
  4. The Science of Selling
  5. Giving Us What We Want
  6. The Narrowcasting Future

 


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