Professor, Author, Speaker & Consultant
Category : General Leadership
This article very interesting and contrary point of view towards leadership. Mr. Murphy is right on target though and his concepts are proven by watching how a dancing shirtless guy (see video below) creates a (change) movement. It’s uncanny how dead on he is. The ‘first follower’ would be the same as the champion. Enjoy.
Category : General Leadership
In May, I attended the Integrate 2015 Conference sponsored by the West Virginia University’s Integrated Marketing Communications graduate program. This is the fifth year for this conference which has gotten better each year. I’ve been an adjunct professor in the program since 2008 and have attended all but one conference. This year featured many outstanding presentations on promotions, public relations, content marketing and so on. The presentations included speakers from Coca-Cola, SeaWorld, RCA Records and St. Jude Children’s Research Hospital.
Category : General Leadership
Last weekend, I attended my graduate school reunion. I was looking forward to this reunion since I missed my class’ last reunion 5 years ago. I’m not going to tell you which reunion it was, but it was more than 10 years and less than 50. Later in this story, I’ll relay a humorous situation that occurred which should give you a hint on the number of years.
Category : Data Management General
A business strategy is something that is considered sacred by most companies. Offsite meetings with top executives are held to prepare and discuss the strategy. The business strategy usually goes through several iterations before it is presented to the Board of Directors for review and approval. Sales are discussed. Marketing plans are floated. Production/Purchasing is scheduled. IT gets new hardware and software. Data is…
Category : General Healthcare Leadership
Many healthcare organizations are on the journey to becoming data enabled. Unfortunately, a lot of them will have a difficult time reaching it. Most organizations are just in the beginning stages, while some are still in the starting blocks. Additionally, there are many internal and external issues that may delay or stall the process. In this blog, we will discuss some of those ‘stumbling blocks’ and offer some suggestions on how to overcome them.
Category : Analytics Data Management General Healthcare
My colleagues and I chuckle when we hear about all the ‘new benefits’ from Big Data. We chuckle because we have been using large datasets (what today is called Big Data) for years to help companies glean insights and intelligence from customer data. The goal has been to get the “right offer, to the right person, at the right time”. This means that we sought to understand the customer and their needs enough to be able to make the right product offer to them when they were most likely to accept or respond to the offer. To accomplish this, behavior analysis and predictive modeling was used to create more effective acquisition and retention programs and to build actionable customer segmentations. The segmentation schemes enabled the company to manage similar customers as a group with emphasis on keeping the top customers in their segments and motivating the other customers to ‘move up’ the segmentation schema.